Noysky Projects is pleased to present Everything Must Go, a site-specific exhibition by Don Porcella that examines the intersection of consumer culture and the commodification of memories. Located just 100 feet from the hustle and bustle of Hollywood Boulevard, Everything Must Go illuminates America's obsession with nostalgia, the lure of the tourist industry, and the manipulation of desire. Everything Must Go will include relics made from accessible materials like pipe cleaner, puffy paint, and cardboard, affirming the true value of the subjects represented.