308 Charles E. Young Dr., Los Angeles, CA 90095
Tuesday, February 8 at 11:00 AM – 12:00 PM
Ends Feb 8, 2022
Many artworks by Ghanaian painter Almighty God feature textual variations on a campaign against smoking. “I will stop smoking for it kills gradually” is frequently included alongside images of animals, celebrities, plants, and even personified cigarettes preaching a mantra of conversion to everyone passing by the Almighty God Art Works studio. Almighty God was aware of the major 1991 legal case in the United States that documented and accused R.J. Reynolds (Camel’s parent company) of targeting and attracting youth to the cigarette brand by marketing Joe Camel as hip and cool.
Join us for a panel discussion inspired by Almighty God’s anti-smoking artworks currently on view in our galleries. Experts in public health and community organizing through artivism will discuss the predatory visual marketing strategies employed by Big Tobacco in the US and Africa; the resulting impact on and resistance by targeted Black communities; and the capacity of street art to reflect and reinforce the values of a community.
RSVP:
https://tinyurl.com/predatoryvisualmarketing