Jerrold Simon's work represents a seminal new direction in painting, namely abandoning the confines of the rectangle which has been used historically in favor of free form borders. Jerrold Simon attended the Fine Arts program at the University of Texas in Austin. After graduation Simon moved to Los Angeles where he worked on campaigns for Alfred Hitchcock and Otto Preminger films. He then completed his masters in architectural art at Cal State Berkeley. Jerrold Simon lived many years in New York where he spent a lot of his time amongst the elite galleries and museums. All this experience in the creative sector led Simon to the discovery of the seminal style we know today. It was in San Francisco and then later amongst the nature of Oregon that he made this discovery through his own painting. Simon began to feel traditional canvas shapes were restricting. He continued exploring the idea of moving away from the traditional square and rectangular canvas and the development of free-shaped edge and dimensional surfaces. Jerrold no longer looked exclusively at the landscape from the ground, where the horizon, the sky and the traditional rules of perspective are so important. Simon used new perspectives - such as views during air travel to see landscape differently - looking down instead of outward - where the rules of negative space in landscape no longer apply.