The 1990s were a period of fervent change and crisis throughout Mexico. With the decade’s emergent transnationalism and neoliberal thrust, boundaries between the local and global all but vanished. Cultural exchange between communities, countries, and continents became more fluid and the transnational economic boom accompanied–and signaled–a consolidation of neoliberalism. The formal push of NAFTA ushered in that process and helped define that decade in Mexico and throughout North America.